The new website of the world's leading provider of electromagnetic solutions appeals to visitors and visitors and guides them easily and intuitively to their desired destination.
Approaches and goals
Project scope
Who is Schaffner, what does the company do and why? why? These are the questions that are asked in the first step had to be explained, both in writing and through the visual appearance of the brand.
The task has taken a multi-page approach taken, from a well thought-out UX design to well positioned content with a clear brand message to a good product structure.
1
Customer Journey
Optimization of the user guidance
In order to provide the optimal customer journey for all visitors, concerns of each user group had to be identified and taken into account. Our goal was to ensure that every visitor was led to the content structure to to the desired information intuitively.
2
Digital Branding
Brand sharpening
Using the client's existing brand elements, we wanted to sharpen and modernize the image. modernize it. The process involved close and agile collaboration between the Schaffner team and the creative team at deepscreen.
3
PIM
New capture of the complex product structure
Specific product structure and extensive product data have created an individual solution for data acquisition and management. Our goal was to develop a clever PIM system that would develop and to integrate integrated with the website.
The way
Agile work
Following agile approaches, we captured the requirements in the form of in the form of user stories in order to needs perceive, to plan project implementation and to control the development well in terms of content.
Agile work requires good and efficient communication and personal responsibility in the team. prerequisite.
Advantages of agility
- Transparency
- Flexibility
- Reference to customer needs
- Faster implementation
- Higher productivity
Working Process
Determination of customer needs
To give the project a clear direction, we took the perspective of the users. Together with the Schaffner team, we delved into the needs and interests of each customer group to identify their concerns and create value for them.
Engineer:
How do I find the right product?
Project Manager:
How do I solve my challenge?
Job Seeker:
What advantages does Schaffner offer as an employer?
Investor:
Where can I find the latest semi-annual figures?
Engineer:
How do I find the right product?
Project Manager:
How do I solve my challenge?
Job Seeker:
What advantages does Schaffner offer as an employer?
1.
Optimization of the user guidance
Many user groups find what they are looking for on the Schaffner website: Engineers, investors, job seekers, old and new customers from different industries. Each group should be guided quickly and easily to the right information.
User Persona:
Technical experts
User Persona:
Job Seekers
User Persona:
Investors
User Persona:
Customers
User guidance for regular visitors
Old and regular site visitors can quickly orientate themselves in the navigation and find the desired find the desired product.
Easy navigation for new visitors
New visitors who want to get to know Schaffner and don't yet know any specific products, navigate the site intuitively through industries, the investors section and the inspiring careers section.
Security
as the key to reliable information
Investor Area
For stakeholders and corporate partners who are interested in information about shares and financial key figures, the investor area is provided. Here all stock market-related data is displayed in real time.
Reliable implementation required precise planning, a clear understanding of the individual process steps, and technical know-how. technical know-how.
Link with external data source
The stock exchange information is securely transmitted from the professional third party platform in securely transmitted in real time.
2.
Brand sharpening
By creating a strong online presentation with an emotional visual experience, we have we expressed Schaffner's leadership in the industry.
Consistency of visual content
A clear and structured visual identity gives brand consistency.
Together with the client, we have created image pools per theme (industries, stories, companies, etc.). etc.) and in this way created consistent visual branding.
Icons and symbols to strengthen corporate communication
Employer Branding
as an important anchor of a successful company
Good people make a good brand.
Clear communication of the advantages of working at Schaffner, attractive career site with authentic photos, and easy-to-find job openings with the Мpossibility to apply directly. job seekers emotionally. Easy movement through the website with clear instructions for the next step provide for a pleasant user experience.
Open positions with possibility of direct application
Solothurn
Finance
Team Leader Finance & Accounting
(w/m) (70-100 %)
Read more
Solothurn
R&D
Electrical Development Engineer – Automotive
(w/m) (100 %)
Read more
Solothurn
Sales
Team Leader Finance & Accounting
(w/m) (100 %)
Read more
3.
New PIM system
For efficient management of the complex product range have we have jointly developed the new PIM system developed. The system is integrated with the website and allows cross-platform data management with just a few clicks.
All products in one place
All products in one place
Clearly separated product areas:
EMC / EMI
Power Quality
Automotive
Different user groups and rights according to the roles
Simple management and back-office user interface
Simple management and back-office user interface
Simultaneous data generation for the website and for PDF files
Simultaneous data generation for the website and for PDF files
All products in one place
Simple management and back-office user interface
Different user groups and rights according to the Roles
Clearly separated product areas: EMC / EMI, Power Quality, Automotive
Simultaneous data generation for the website and for PDF files
