What does SEO-ready mean: TYPO3 standard for the best website visibility
You need a new website and you know that it has to be findable in the search engines. Maybe you've heard the phrase "SEO-ready" but don't know what that means exactly and if that's enough to really be found on Google. In this post you will learn what you get with an SEO-ready website as standard and what else you can/should do yourself to achieve good SEO visibility.
What does "SEO-ready" mean?
That a website is SEO-ready or SEO-ready means that it meets technical requirements for SEO optimization: It is well coded, loads relatively quickly, and has the most important SEO options included with the configuration. It displays well in all browsers and on all devices. Its URLs consist of meaningful terms and the internal link structure is easy to navigate for people as well as search engines.
The development team takes care of the most important technical requirements of a website. It is also important that the selected CMS is SEO-friendly, so that content-related SEO adjustments can also be made by the editor.
Content tips for maximum use of SEO opportunities
The content of a website is the most significant ranking factor. In order for you to meet the requirements of search engine optimization and appear high in the rankings, the following points are your responsibility:
Unique and qualitative texts
Good content must be contextually meaningful, unique, and useful to the reader. Each topic must be unique and supported by relevant terms. However, keyword density must not be too high - any repetition of keywords must be natural.
Corresponding page title (title tag)
The page title explains the content of the respective page. It must be concise, relevant and appealing. It is important that it contains the relevant keyword.
Clear meta description (meta description)
The meta description briefly summarizes the content of a page. It is not a direct ranking factor, but is important because it is displayed in search results and can/should encourage the user to visit the page.
Structured headings
The content should be clearly structured and sensibly organized. For this purpose, headings of the hierarchy 1 to 6 (H1 to H6) are used. Search engines use these to determine the topic, context and focus of the text.
Image SEO
Images should be prepared for search engine crawlers to read and analyze well. The title text is displayed when hovering over the image, while the alt tag describes the unloaded image. Both tags should be informative and contextually meaningful.
Regular publications
If new content is published on a regular basis, including blog posts or news articles, the website will be evaluated by search engines as up-to-date and relevant and will rank higher.
SEO friendly URLs
Each URL should be neatly structured and make sense for the topic of the respective page. A URL aligned with relevant search terms is beneficial for both users and search engines.
Internal and external links
By linking to other content in a contextually meaningful way, you make it easier for users to navigate and at the same time show search engines that your text contains further information. It's important to include links to and from your social networks on the website.
SEO content with TYPO3
Professional CMS systems like TYPO3 are equipped with search engine friendly options by default. In TYPO3, SEO data can be easily filled by editors.
Why SEO?
Make your website work for you!
Better ranking on Google
Higher website traffic
Higher visitor loyalty
Higher sales
How do I get to the top of Google?
You don't get to the first page on Google overnight. Only with a combination of professional technical SEO and quality content can you hope to get page 1 on Google. If you want to know how well your website is optimized and how you can bring it to the front, get in touch with us. Our team of experts will be happy to help you strengthen your online presence.
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