Top 5 advantages of the B2B online shop
A good online shop for B2B customers is designed to speed up and facilitate the purchasing process all around. The business customer wants to experience a simple and user-friendly procurement process in order to be efficient in their daily business. However, the B2B online shop also brings significant benefits to the selling company.
If you recognise and know how to use the potential of online sales, you can stand out strongly from the competition in your industry. We offer you an overview of the most important advantages and opportunities that online shops for B2B bring with them:
Individualisation per customer
The entire purchasing process can be adapted to the needs of the specific B2B customer. You can define prices and conditions individually for each customer: The logged-in customer always sees his current prices, which are also automatically taken into account when ordering. In addition, you can have individual recommendations and special offers displayed automatically.
Accessibility of information
With an online shop, you can always offer your visitors up-to-date and accurate product data as well as ordering conditions. In addition, you have the possibility to present targeted information, price comparisons, explanatory films and various advisory contents to the business customer.
Convenient ordering process
The better the service in the shop, the more comfortable customers feel. Quick product search, good overview of the range, intuitive ordering process with easy re-ordering, fast checkout and reliable shipment tracking are the characteristics of the B2B shop that make the customer happy and promote customer loyalty.
Internationalisation
If you want to address customers from several countries, the shop can easily be adapted for each sales country: Only country-specific data such as language and currency are changed, while universal information is displayed for all customers.
Simple data analysis
Thanks to the detailed data you have available in your online shop, you can gain valuable insights into sales development. If your online shop platform is linked to your ERP system, you can also calculate detailed statistics per customer. In this way, you can shape your strategy competently.
More and more companies are discovering online trade for B2B customers as a way not only to automate their own processes and reduce costs, but also to develop partnerships with their business customers. The sooner you decide to do this, the better you can position yourself in the market.