Tips for the About Us page: Strengthen the trust of your visitors

When a potential customer becomes aware of you, the first thing they do is visit your About Us page to learn more about you. Here you have the opportunity to put your brand in the spotlight and build an emotional connection between the visitor and it. A successful About Us page builds the visitor's trust and encourages them to choose the company's products or services:

In the following, we briefly summarise what needs to be considered in order to write a convincing About Us page

.

• Ask yourself what makes your company unique and write about it.
• Make your founding story interesting and exciting.
• Present the values and culture of your company with which visitors can identify.
• What are your visitors interested in? Start from the questions of your future customers and give answers to them.
• Be transparent, let visitors get to know you.
• Your voice should be consistent, friendly, individual and authentic. Avoid a promotional style.
• Avoid general phrases in the description of your values or way of working. Give concrete examples that support your values.
• Use visual elements. Make a mix of text, photo and video. If possible, avoid stock photos.
• People trust people. Introduce your team, preferably on a separate team page.
• Make sure that the structure of the page is clear. The text should be divided into short and meaningful paragraphs and be easy to read.
• CTA: Ask the customer to contact you

The About Us page may not seem important at first glance, but it plays a crucial role in converting potential customers. Take advantage of the opportunity. Tell your story and attract new customers.