SEO Trends: What's in store for May 2021?

24/03/2021

Announced Google algorithm changes are causing a lot of speculation: Will many sites lose SEO ranking all at once? What can we actually expect? Read on to learn more about so-called Core Web Vitals, the algorithm update that will be rolled out in May 2021.

With the new update, called Core Web Vitals, new user experience signals flow into the ranking. These are a sum of attributes that focus on the quality of the user experience on the website

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New Signals for Good UX

The following metrics are incorporated into Core Web Vitals:

  • Fast loading time (Largest Contentful Paint)
  • Interactivity (First Input Delay)
  • Visual stability (Cumulative Layout Shift).

Concrete effects of the new update on the ranking are not yet known at this moment.

Consultation and analysis

Optimisation for Core Web Vitals requires technical support. If you want to make sure that your website will not be negatively affected by the Google updates, contact us and request an analysis of your website. Our team of experts will be happy to help you discover opportunities for improvement and strengthen your online presence.