SEO Trends: What will Google Mobile-First Indexing bring in March 2021?
For spring 2021, Google has announced several algorithm changes that will have a strong impact on the ranking of websites. The first and most significant is mobile-first indexing, which will be rolled out as early as March. In this article, we summarise what is known about the update and what it means for you.
Mobile-first indexing is already coming our way in the next few days! What does this mean and how do you know if a website is good enough according to new standards?
From March, only website content that is accessible on the mobile version will be included in the Google index. The change is not entirely new, the content of mobile website variants has already been indexed preferentially for several years. But now it means: desktop-only websites are no longer considered at all.
Is your website mobile optimised?
First check whether all the important content of your website can be seen on the mobile phone and whether it adapts to the screen size. If this is the case, your site is mobile-optimised. Further guidance is provided by the guidelines published by Google with concrete recommendations. We summarise them briefly here:
- Make sure that your mobile and desktop variants are the same in terms of content.
- Make sure that the Googlebot can access your content.
- Check visual content (images and videos) for quality and visibility.
In the Google Search Console you can also find information about possible problems with the mobile view.
Consultation and analysis
If you want to make sure that your website will not be negatively affected by the Google updates, contact us and request an SEO analysis of your website. Our team of experts will be happy to help you build a strong online presence.