B2B e-commerce trends for 2021/2022

25/05/2021

The outbreak of the coronavirus pandemic has significantly accelerated the ongoing shift of customers from bricks-and-mortar shops to online commerce, challenging retailers to keep up with the change in order to remain present in the market. In the following article, we summarise current B2B e-commerce trends that can help you make the most of the potential of the digital market.

B2B e-commerce trends for 2021/2022

In these times of rapid change in buying behaviour, awareness of changing conditions and customer expectations is of great importance. With the following summary you can get an insight into the most important trends.

  • Online trade as a necessity: Those who offer products for B2B customers and still do not have an online shop must now tackle the digital transformation. After all, more and more business customers prefer to buy online and turnover in the B2B segment is growing ever faster. Moreover, research shows that B2B customers spend more money online than with traditional purchasing.
  • Security in mind: The dependence on the online shop as the only or predominant sales tool brings a higher risk from hacker attacks. Therefore, it is now more important than ever to consider security as a priority when developing your e-commerce strategy. Secure partners and professional technology are the first step.
  • Personalised shop experience: User experience is and remains an important factor in the success of your online shop. The better you know your customer and the more personalised their experience in the online shop is, the greater the chances of their conversion. A flexible e-commerce platform with personalised customer groups, promotions, product recommendations, etc. gives you a big head start. Give your B2B customers special conditions such as volume discounts and make sure your platform allows for easy re-ordering.
  • Relevant and entertaining content: With the rise of competition, engaging, informative and search engine friendly content is becoming more and more important. If you give this area the attention it deserves, you will be rewarded several times over.

Whoever wants to take the leading position in B2B e-commerce must deal with these and other topics in order to find the best digital solution for their company as well as professional and long-term system support. If you would like to learn more about this topic, please contact us. Our experienced team will be happy to help you develop your strategy.