Addressing talent online: Tips for a successful employer brand
The search for qualified and motivated professionals is not easy. The recent increase in the number of vacancies at Swiss companies makes the search for personnel even more difficult. But if you have a corporate website, you have a potentially powerful recruiting tool through which you can reach your future employees and initiate the recruiting process. Read on to find out how.
What is employer branding?
Employer branding refers to the measures taken to position the company vis-à-vis potential applicants as an attractive and desirable employer. The employer branding strategy aims to reach applicants with an emotional message and to convince them of the company's values.
The first step is to analyse your own company and to specify its strengths. The following questions can be helpful:
- Current status: Who are we as an employer?
- Vision: Who do we want to become as an employer?
- Employee Profile: Who do we need on board?
- Employer Value Proposition: What do we offer?
A good employer branding strategy not only aims to attract new employees, but also to retain existing ones in the long term.
5 tips for the career page
Impress your candidates with an attractive web presence
If you want to attract good employees, you should present yourself as an attractive employer. This does not only mean a beautiful and modern website. The career page must offer exactly the information that the applicant expects through insightful texts, personal address and authentic photos.
Promote the benefits of working with the company
Candidates want to know what benefits working in your company offers. Advantages in terms of holiday days, working time model, development opportunities, team activities and the like have great potential to attract the best candidates.
Enable direct application through the website
An application form directly on the website offers the candidate the possibility to apply for the desired position quickly and easily.
Make your website mobile friendly
Hopefully your website is already optimised for mobile devices, but it is important to emphasise the relevance of optimisation for all devices at this point as well. Studies show that in recent years, the majority of candidates use their mobile devices to search for jobs. You want to offer them a pleasant and smooth application experience.
Use social media
Find the right talent on the right channels. You can use social networks (especially LinkedIn, XING, Facebook) to publicise your career site and vacancies.
Employer branding facts
Employer brand statistics
of applicants are specifically looking for an attractive working environment
Managers recognise employer branding as a significant factor in attracting top talent
of staff turnover can be reduced by investing in employer branding.
of applicants use social media in their job search
Career page in practice: Schaffner Holding AG
On the careers site of Schaffner Holding AG, the market leader for electromagnetic solutions, potential applicants can easily find the right position for them and apply straight away. The navigation is sensible and intuitive and all information is clear and easy to find.
CONCLUSION
With a well thought-out strategy, your career site can become a powerful recruiting tool. If you would like to learn more, please contact us. Our experienced team will be happy to support you conceptually and design-wise.
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