5 steps to successful e-business
If you are in the process of digitising your business or advancing your existing online presence, you should familiarise yourself with the nature of the online market and learn certain core skills to build the right relationship with your clientele.
We will guide you through the most important steps around online presence that you should keep in mind along the way.
1. SEO Traffic: The Importance of Being Seen
The first step is to make sure that the page is easy to find on the internet. When someone asks a question related to your industry in the search engine, you want to be able to give the best answer to their question. A refined SEO strategy allows for a good network and a successful presence of the company that is easy to find and gives respect and influence.
2. Digital branding: strengthening the brand value
When you are visible, you also want to strengthen your importance and relevance. The brand strategy is aimed at increasing the brand value of the company. The corresponding digital presence brings the company closer to both retailers and end consumers.
3. Storytelling: keep your visitor interested
An engaging and individual story is the approach through which you will stand out from the competition. Storytelling introduces the visitor to the nature and history of the company and arouses their interest. Through an appropriate presentation, the visitor gets the opportunity to perceive the company's customer-related performance features and find value for himself.
4. User experience / user interface
The user interface must provide a pleasant experience so that the visitor stays longer on your website and comes back later. An optimal and clear page structure is geared to the needs and expectations of the visitor and enables intuitive navigation. The visitor can easily find his way around the page and is easily guided to all the information he is looking for.
5. Conversion & customer feedback
After you have fulfilled all the previous steps, you want to motivate the visitor to contact you. A refined marketing strategy encourages the visitor to stay in touch and build a relationship with the company. Furthermore, strategically developed online services build a strong and reliable community of long-term loyal customers. In this way, the visitor becomes a customer and the customer becomes a partner.
A holistic strategy is neither easy nor quick to implement, but if you perceive the starting points given above, you have already taken the first step. If you need a competent partner to support you in developing an all-encompassing solution for your company, then deepscreen is the right place for you. Our experts will be happy to advise you on the best technologies and strategies for your business.