B2B & B2C
E-commerce Solution
THE CHALLENGE
INCREASE IN REVENUES THROUGH DIGITAL SALES
Linking several online channels
The internationally renowned company Narimpex was looking for an advanced e-commerce solution to link its three online shops, to integrate the existing systems and to enable the smooth exchange of data.
Consideration of the needs of B2B and B2C customer groups
In view of the different customer groups, the options had to be individualized according to the needs of the respective customer base.
Strengthening the brand and expertise
The customer-oriented access through all platforms not only creates customer benefits, but also promotes Narimpex as an inspiring brand with brand expertise.
THE WAY
ADVANTAGES OF OUR AGILE APPROACH
Determination of the user benefits
The uniqueness and complexity of the business processes took up an extensive project.
Together with the Narimpex team, we recorded the requirements in the form of user stories in order to perceive the interrelationships, to plan the implementation and to control the development of the project in terms of content.
THE SOLUTION
DEVELOPMENT OF AN INDIVIDUAL B2B SEGMENT
B2B and B2C shops: separate, but under one roof
Under one shop, which is integrated with all relevant channels, different segments with corresponding possibilities and requirements for different customer groups were developed.
The result: Excellent experience for the customer in advanced process automation for Narimpex.
BENEFITS OF THE B2B CUSTOMER ACCOUNT
Digitization of B2B processes
Automated process steps reduce the susceptibility to errors and increase the shopping experience for business customers. The complex processes with many dependencies become lean and efficient.
B2B user groups
Different conditions are set for different user groups so that every customer always sees the prices, promotions and payment methods that are specific to him.
Flexible VAT
Depending on the product group, individual products have different VAT rates. Business customers see the product price without VAT: VAT is only displayed separately in the shopping cart.
Group-specific order units
In contrast to private customers, who always order in pieces, business customers can choose whether they want to order a product individually or as a package. This does not affect inventory management, as the correct
Inquiries and orders
The shop not only offers the option of placing an order. The business customer also has the option of sending an inquiry.
Digital Branding
STRENGTHENING THE NARIMPEX FIRE
Narimpex website: The shop's attractive display window
The informative and useful content on the website does not only help the customer with the purchase decision: The insight into Narimpex topic competence inspires the customer and rouses trust in the brand.
