De

B2B & B2C

E-commerce Solution

01

THE CHALLENGE

INCREASE IN REVENUES THROUGH DIGITAL SALES

Linking several online channels

The internationally renowned company Narimpex was looking for an advanced e-commerce solution to link its three online shops, to integrate the existing systems and to enable the smooth exchange of data.

Consideration of the needs of B2B and B2C customer groups

In view of the different customer groups, the options had to be individualized according to the needs of the respective customer base.

Strengthening the brand and expertise

The customer-oriented access through all platforms not only creates customer benefits, but also promotes Narimpex as an inspiring brand with brand expertise.

60 %
More B2B customers
40 %
More B2B customers
02

THE WAY

ADVANTAGES OF OUR AGILE APPROACH

Determination of the user benefits

The uniqueness and complexity of the business processes took up an extensive project.

Together with the Narimpex team, we recorded the requirements in the form of user stories in order to perceive the interrelationships, to plan the implementation and to control the development of the project in terms of content.

03

THE SOLUTION

DEVELOPMENT OF AN INDIVIDUAL B2B SEGMENT

B2B and B2C shops: separate, but under one roof

Under one shop, which is integrated with all relevant channels, different segments with corresponding possibilities and requirements for different customer groups were developed.

The result: Excellent experience for the customer in advanced process automation for Narimpex.

BENEFITS OF THE B2B CUSTOMER ACCOUNT

Digitization of B2B processes

Automated process steps reduce the susceptibility to errors and increase the shopping experience for business customers. The complex processes with many dependencies become lean and efficient.

B2B user groups

Different conditions are set for different user groups so that every customer always sees the prices, promotions and payment methods that are specific to him.

Flexible VAT

Depending on the product group, individual products have different VAT rates. Business customers see the product price without VAT: VAT is only displayed separately in the shopping cart.

Group-specific order units

In contrast to private customers, who always order in pieces, business customers can choose whether they want to order a product individually or as a package. This does not affect inventory management, as the correct

Inquiries and orders

The shop not only offers the option of placing an order. The business customer also has the option of sending an inquiry.

04

Digital Branding

STRENGTHENING THE NARIMPEX FIRE

Narimpex website: The shop's attractive display window

The informative and useful content on the website does not only help the customer with the purchase decision: The insight into Narimpex topic competence inspires the customer and rouses trust in the brand.

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